Indie films wage an ongoing war with major releases for awareness and promotion in a cluttered market space. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.
REC2 will be released in a few New Zealand theatres on Black Friday (13 Nov), and I’m helping the distributor – Vendetta Films – to get the word out. The catch? They only have a few thousand to market it.
So I pitched Vendetta to let me give away 75% (Five Thousand Dollars Cash) to any individual(s) who promote (Buzz) the movie REC2 in the boldest and most innovative fashion. They said yes.
To be in to win the $5k all you need to do is use the untapped power of your mind. How’s that for a recession buster? For more information, read here and here.
Our plan was to create different warning signs to attract attention by posting them in busy areas of the city. By not using any permanent paste (e.g. stickers) we are not damaging any property and we get the freedom of being able to put them anywhere we want because if someone doesn’t want them there, they can just take them down.
We have come up with 5 different versions of warning signs to raise awareness of what to do in case of a zombie epidemic. Posters linked directly to the movie by stating that “Cameras will be operating at all times” and the release date of Rec2 in cinemas.
JUDGES COMMENT: Thank you, thank you, thank you. Simple, effective clever guerilla marketing technique with a sense of humour. And bonus points for showing the public reaction to your work. We’ll put away the razor blades for now. Well done guys. Very nice package
