The Rec2 $5K Buzz Challenge

Indie films wage an ongoing war with major releases for awareness and promotion in a cluttered market space. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.

REC2 will be released in a few New Zealand theatres on Black Friday (13 Nov), and I’m helping the distributor – Vendetta Films – to get the word out. The catch? They only have a few thousand to market it.

So I pitched Vendetta to let me give away 75% (Five Thousand Dollars Cash) to any individual(s) who promote (Buzz) the movie REC2 in the boldest and most innovative fashion. They said yes.

To be in to win the $5k all you need to do is use the untapped power of your mind. How’s that for a recession buster? For more information, read here and here.

— Ant Timpson, Filmhead

FIVE STEPS TO WIN $5K

  1. Consider what $5K can buy
  2. Read FAQ & Background
  3. Think outside the box
  4. Download Rec2 materials
  5. Upload and tag your Buzz
**ZOMBIE BEAR UPDATE NUMBER 2! Our little undead Bear is continuing his dual quest to promote Rec 2 and raise funds for other [living] animals at the SPCA… We’ve had over 1000 visits so far… and have just managed to wrangle 6 free ads a day on Auckland Radio Stations: Classic Hits, Hauraki, Coast, Flava and Easy Mix to promote Zombie Bear as a chartiy auction. This gets Rec2 mentioned to around 455,200 potential listeners. The marketing manager of Trade Me also contacted us to feature him as ‘Auction of the Week’… a newsletter sent out to around 250,000 people. http://www.trademe.co.nz/Browse/Listing.aspx?id=250508037 JUDGES COMMENT : Going for the cute sell amongst all the gore. A smart move.

**ZOMBIE BEAR UPDATE NUMBER 2!

Our little undead Bear is continuing his dual quest to promote Rec 2 and raise funds for other [living] animals at the SPCA…

We’ve had over 1000 visits so far… and have just managed to wrangle 6 free ads a day on Auckland Radio Stations: Classic Hits, Hauraki, Coast, Flava and Easy Mix to promote Zombie Bear as a chartiy auction. This gets Rec2 mentioned to around 455,200 potential listeners.

The marketing manager of Trade Me also contacted us to feature him as ‘Auction of the Week’… a newsletter sent out to around 250,000 people.

http://www.trademe.co.nz/Browse/Listing.aspx?id=250508037

JUDGES COMMENT : Going for the cute sell amongst all the gore. A smart move.

—2 years ago