The Rec2 $5K Buzz Challenge

Indie films wage an ongoing war with major releases for awareness and promotion in a cluttered market space. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.

REC2 will be released in a few New Zealand theatres on Black Friday (13 Nov), and I’m helping the distributor – Vendetta Films – to get the word out. The catch? They only have a few thousand to market it.

So I pitched Vendetta to let me give away 75% (Five Thousand Dollars Cash) to any individual(s) who promote (Buzz) the movie REC2 in the boldest and most innovative fashion. They said yes.

To be in to win the $5k all you need to do is use the untapped power of your mind. How’s that for a recession buster? For more information, read here and here.

— Ant Timpson, Filmhead

FIVE STEPS TO WIN $5K

  1. Consider what $5K can buy
  2. Read FAQ & Background
  3. Think outside the box
  4. Download Rec2 materials
  5. Upload and tag your Buzz

THE WINNERS OF THE REC2 BUZZ CONTEST

After much deliberation and assessing all the buzz created for REC2 the esteemed judging panel have decided to split the prizes amongst a few sterling efforts. Originally we wanted to give the full amount to just one individual or team but it was virtually impossible to choose between the top contenders. They all did great work. Some others had incredible ideas that unfortunately just didn’t pay off in terms of buzz or hitting the right target audience for the film.

We hope that the winners are happy to split the winnings amongst themselves and the rest of the entrants at the very least had some fun in the process.

Congratulations to the following teams and the cash they won.

  • $1000 - Armageddon/ Compound joint campaign
  • $1000 - Christian Ranter & Thriller Street Campaign
  • $1000 - Team Jake Hijack/ Zombie Insurance
  • $500 - Zombie Bear
  • $500 - Running of Zombies Wellington Hijack
  • $500 - Robert Holt REC2 Mashups
  • $500 - Virus Warning Signs Guerilla Campaign

Thanks to everyone for participating. Judging is final and we need all teams to fire us their bank account details in an email.

—3 months ago