The Rec2 $5K Buzz Challenge

Indie films wage an ongoing war with major releases for awareness and promotion in a cluttered market space. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.

REC2 will be released in a few New Zealand theatres on Black Friday (13 Nov), and I’m helping the distributor – Vendetta Films – to get the word out. The catch? They only have a few thousand to market it.

So I pitched Vendetta to let me give away 75% (Five Thousand Dollars Cash) to any individual(s) who promote (Buzz) the movie REC2 in the boldest and most innovative fashion. They said yes.

To be in to win the $5k all you need to do is use the untapped power of your mind. How’s that for a recession buster? For more information, read here and here.

— Ant Timpson, Filmhead

FIVE STEPS TO WIN $5K

  1. Consider what $5K can buy
  2. Read FAQ & Background
  3. Think outside the box
  4. Download Rec2 materials
  5. Upload and tag your Buzz
DIGITAL BILLBOARD for ‘REC2 Running of the Zombies’ viral  in downtown Wellington This pic is on the digital billboard in a prime position on the James Smith corner of Cuba and Manners St in downtown Wellington. Over 25000 pedestrians a day walk past with a high dwell time!! I managed to hook this up with a friend’s media company Tentacle http://www.tentacle.co.nz/digital-billboards/ On another note, Spanish people seem to like the original web viral  (on over 800 hits) http://www.youtube.com/watch?v=5CQcyhcB0ao …they like it so much I discovered it on youtube in Spanish! - someone has hijacked the viral and framed it for a Spanish audience! http://www.youtube.com/watch?v=BezYG80-KBw Marcha Zombie de Rec2 en NZ Unos 200 Zombies azotaron la ciudad de Wellington en Nueva Zelanda para celebrar el estreno de [·REC]2 en su ciudad.

DIGITAL BILLBOARD for ‘REC2 Running of the Zombies’ viral  in downtown Wellington

This pic is on the digital billboard in a prime position on the James Smith corner of Cuba and Manners St in downtown Wellington. Over 25000 pedestrians a day walk past with a high dwell time!! I managed to hook this up with a friend’s media company Tentacle http://www.tentacle.co.nz/digital-billboards/

On another note, Spanish people seem to like the original web viral  (on over 800 hits) http://www.youtube.com/watch?v=5CQcyhcB0ao …they like it so much I discovered it on youtube in Spanish! - someone has hijacked the viral and framed it for a Spanish audience!

http://www.youtube.com/watch?v=BezYG80-KBw

Marcha Zombie de Rec2 en NZ Unos 200 Zombies azotaron la ciudad de Wellington en Nueva Zelanda para celebrar el estreno de [·REC]2 en su ciudad.

—3 months ago internetguerillaviralsubmission

**[REC]2 STUNT HIJACKS SCHOOL SHORTS NIGHT **

J-Scurf Productions

This has been created and screened to a massive audience in an attempt to gain a large exposure to a variety of people and ages.

Trailer link is here

http://www.youtube.com/watch?v=dbcM6Zz1soE

JUDGES COMMENT : Wow you hijacked your school shorts night and totally RECtified them! Great effort.. congrats.

—3 months ago internetguerillaviralsubmission

Last month, a little street performance took place in Queen St. Unannounced.

JUDGES COMMENT : Good work. Zombie street theatre and some tv coverage.

—4 months ago televisioninternetguerillaviralsubmission
This is one of our guerilla tactics - posting the link at the New World noticeboard & at cafes around town. We wanted to get the NW security camera footage but they said not possible because of privacy (oh well worth a shot!).  Don’t forget to check out the short and full hi definition extended version which has full zombie action including a TE PAPA MUSEUM CARPARK ATTENDANT IN A BOOTH getting a surprise attack by zombies!! http://www.youtube.com/watch?v=yNH-3daSJoc

This is one of our guerilla tactics - posting the link at the New World noticeboard & at cafes around town. We wanted to get the NW security camera footage but they said not possible because of privacy (oh well worth a shot!). 

Don’t forget to check out the short and full hi definition extended version which has full zombie action including a TE PAPA MUSEUM CARPARK ATTENDANT IN A BOOTH getting a surprise attack by zombies!! http://www.youtube.com/watch?v=yNH-3daSJoc

—4 months ago internetguerillaviralsubmission
Take a look at this week’s Capital Times news clipping… even got the Rec2 Zombie in the pic! You can hang out with the hundreds of zombies who were there and see photos & vids at the facebook group http://www.facebook.com/event.php?eid=99120627133&ref=mf And guess what? Our viral was too popular (youtube views have frozen - our guerilla posters about the link around town must have done their work!), so check out our new maximum impact supermarket short version viral at  http://www.youtube.co/watch?v=yDm93Tuxf2w

Take a look at this week’s Capital Times news clipping… even got the Rec2 Zombie in the pic!

You can hang out with the hundreds of zombies who were there and see photos & vids at the facebook group http://www.facebook.com/event.php?eid=99120627133&ref=mf

And guess what? Our viral was too popular (youtube views have frozen - our guerilla posters about the link around town must have done their work!), so check out our new maximum impact supermarket short version viral at  http://www.youtube.co/watch?v=yDm93Tuxf2w

—4 months ago internetguerillaviralsubmission