The Rec2 $5K Buzz Challenge

Indie films wage an ongoing war with major releases for awareness and promotion in a cluttered market space. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.

REC2 will be released in a few New Zealand theatres on Black Friday (13 Nov), and I’m helping the distributor – Vendetta Films – to get the word out. The catch? They only have a few thousand to market it.

So I pitched Vendetta to let me give away 75% (Five Thousand Dollars Cash) to any individual(s) who promote (Buzz) the movie REC2 in the boldest and most innovative fashion. They said yes.

To be in to win the $5k all you need to do is use the untapped power of your mind. How’s that for a recession buster? For more information, read here and here.

— Ant Timpson, Filmhead

FIVE STEPS TO WIN $5K

  1. Consider what $5K can buy
  2. Read FAQ & Background
  3. Think outside the box
  4. Download Rec2 materials
  5. Upload and tag your Buzz

TradeMe zombie insurance auction

http://www.trademe.co.nz/Browse/Listing.aspx?id=250193644

watch this go viral!  bet you we can get on telly with this…

—2 years ago internetguerillaviralsubmission

A behind-the-scenes podcast for guerilla feature film ‘Jake’ goes horribly wrong.

After gaining almost 1000 fans on Facebook for our indie feature film we hijacked our own promo and gave it to REC2.

http://www.facebook.com/jakethemovie

JUDGES COMMENT : Totally admire the sacrifice and the exploitation of your own fan base in the hope of serving a greater good. Well produced effort, you’ve made it tough on the judges.

—2 years ago internetguerillaviralsubmission

Me and some friends go into town and create some zombie-related buzz! 

Bloody good to see some zombie action hit the streets. Well done.

—2 years ago printguerillaviralsubmission

Our plan was to create different warning signs to attract attention by posting them in busy areas of the city. By not using any permanent paste (e.g. stickers) we are not damaging any property and we get the freedom of being able to put them anywhere we want because if someone doesn’t want them there, they can just take them down.

We have come up with 5 different versions of warning signs to raise awareness of what to do in case of a zombie epidemic. Posters linked directly to the movie by stating that “Cameras will be operating at all times” and the release date of Rec2 in cinemas.

JUDGES COMMENT: Thank you, thank you, thank you. Simple, effective clever guerilla marketing technique with a sense of humour. And bonus points for showing the public reaction to your work. We’ll put away the razor blades for now. Well done guys. Very nice package

—2 years ago printinternetguerillaviralsubmission

red nose day

i always loved red nose days, esp. the comedy red nose charities days frm the UK. well, when i look at the REC red dot i thought ‘hmmm. i can see THAT as a red nose day thing but with a horror slant’.

THE PITCH: do stand up comedy at yr local ‘amatuer night’ comedy club wearing a red ‘REC2’ nose.(or just busk it if u live outside main centres)

EXAMPLE: Comedian zombie wearing ‘red nose’- “knock knock?’

Audience- whose there?”

Comeidan zombie-‘REC’

Audience- ‘REC who?’

Comedian zombie- ‘REC2!!” (then u throw out red noses with the opening dated on them to the crowd!

RESULT?  pople will spread the word at parties/ the pub etc  (‘hey, wanna hear a joke? a REAL SCARY JOKE?…” and  retell it and it will be viral. Mebbee even the pro comedians’ll start doing it!i am hyped for rec2 !!!

Judges Comment : You sir are a fucking moron. This is the worst idea on earth. And even better than just being a shit idea, you have delivered a big fat zero. It’s just an idea. We’re after an executed idea. Jesus H Christ is everyone in NZ a fucking lobo patient? Please don’t give up your day job mate… I’m sure ‘Useless Prick’ pays very well

—2 years ago guerillasubmission