The Rec2 $5K Buzz Challenge

Indie films wage an ongoing war with major releases for awareness and promotion in a cluttered market space. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.

REC2 will be released in a few New Zealand theatres on Black Friday (13 Nov), and I’m helping the distributor – Vendetta Films – to get the word out. The catch? They only have a few thousand to market it.

So I pitched Vendetta to let me give away 75% (Five Thousand Dollars Cash) to any individual(s) who promote (Buzz) the movie REC2 in the boldest and most innovative fashion. They said yes.

To be in to win the $5k all you need to do is use the untapped power of your mind. How’s that for a recession buster? For more information, read here and here.

— Ant Timpson, Filmhead

FIVE STEPS TO WIN $5K

  1. Consider what $5K can buy
  2. Read FAQ & Background
  3. Think outside the box
  4. Download Rec2 materials
  5. Upload and tag your Buzz

TV3 (out)BREAKING NEWS!!!

—8 months ago televisioninternetviralsubmission

Last month, a little street performance took place in Queen St. Unannounced.

JUDGES COMMENT : Good work. Zombie street theatre and some tv coverage.

—8 months ago televisioninternetguerillaviralsubmission

Scare-a

My idea involved a promotional event that would get media attention if you tip them off!

Contact performing arts students and make up students, ask if they want to be part of a promotional event, in return they would get a reference on their cv and a double movie pass.

On Halloween (Oct 30) or following week if too short notice) They need to dress as Zombies ( with rec2 logo some where on costume) and congregate at a pre determined area in the CBD of Akl, Wtgn, Chch, Dun. Zombies can travel by bus, train and even groups on a boat, open it up to the public too and offer a prize of $500  and movie passes for entering and coming in costume. You ay even want a few not dressed up people yelling Zombies are coming.Post it on competition type websites that get lots of traffic and you might get more interested participants. Id decorate my car and grab a few friends and drive around making Zombie noises

Media ( tv, local papers) will capture the Zombies invading (because you let them know!). So you could get wide spread exposure for the movie. Public will see them coming into town by their different modes of transport and take a second look.

Once again we need to remind everyone that just talking about something is as useful as a zombie with an allergy to brains. Talk is cheap. Please read the rules everyone, there is no cash for just having an idea. You actually need to do it !

—9 months ago televisionprintsubmission

Zombie Blood Fight

http://www.facebook.com/event.php?eid=173668902655&index=1

Zombie Blood Fight: Have some zombie fun and promote the release of REC2

When: 31 Oct 2009, 1300-1400

Where: TBC (Somewhere in Christchurch CBD)

Description: Indie films wage an ongoing war with major releases for awareness and promotion. It’s a war independent films are losing. Some cool films deserve to be seen in cinemas with an audience of fans. Films like REC2, the terrifying sequel to the horror hit REC.

This Zombie Blood Fight aims to raise awareness and promote the release of REC2 in NZ theaters, on Black Friday (13 Nov) and have some fun doing it.

What you need to do: turn up in a white T-shirt with the REC2 logo on it (Permanent marker is fine) and I will supply water bombs filled with fake blood.

Feel free to dress like and act like a Zombie during the event.

Note: the fake blood may stain, so wear clothing you don’t care for.

JUDGES COMMENT : Great idea… keep us posted with some bloody updates afterwards

—9 months ago televisioninternetguerillasubmission